Commercial printers often asked the question will a web to print system (web 2 print) benefit me? Or will an online web 2 print storefront give my company an advantage? I always respond by answering the question as a web 2 print expert, “it’s important to protect your existing customer base from other commercial printers”. Using an online web to print storefront will not only protect your customer base but will add new customers too. Web2print software providers do this differently. For this article, I’ll be discussing Rocketprint Software’s solution. We do this by leveraging two pretty effective methods:
Customer Print Portals
First, we provide you with an easy way to set up a customer portal storefront for your existing customer base, one customer at a time. These customer portal storefronts will have the print products that you print for your customers on a routine basis. After a customer uses the online storefront for a while, typically they ask to have more of their print products put on the store for their convenience. Up-selling on your online customer portal storefronts are easy because you can associate various commercial printing products with each online branded portal. Another key feature in using the online branded portals is, you can set up variable data templates or VDP on the storefront so that your online customers can edit their company collateral online. Large companies with sales forces or multiple offices around the world utilize the Rocketprint Software online portal storefronts to edit their company collateral online.
Multiple Advantages for the Commercial Printer
There are many advantages for companies to operate their business in this manner and multiple advantages for the commercial printer to set up online storefronts for those companies. Corporations that utilize an online storefront tend to be much more efficient in getting their corporate collateral materials to the people who need them, typically sells representatives and branch offices out in the field. With a branded online storefront a corporation can list all of their print products and allow these entities to access them removing a lot of responsibility from the corporate office. Whether it’s business cards, sales materials, letterhead, envelopes, with Rocketprint Software’s online branded portal storefronts a company can do business online with very little effort.
The greatest advantage that the commercial printer has been setting up a web 2 print, branded storefront for their customers is soon revealed in many ways: First, it sets a professional impression with the company that they’re working with. Rocketprint Software has designed a very user-friendly system whereby the commercial printer can set up an online storefront in a matter of minutes. Giving the companies that they are working for and with, various accessibility to their online portals. Rocketprint has not built a one size fits all, web to print system. Rocketprint gives the commercial printers various ways for their corporate customers to access their online branded storefront portals. Another great advantage that the commercial printer has in setting up branded storefronts for their customers is the ability to cut down on pre-press time, in their print shop. Commercial printer’s prepress department’s can be overwhelmed if having to modify 10, 20 or 100’s of business cards every day. With Rocketprint Software’s variable data template system, DataMerge Pro, a commercial printer can set a business card template up in a matter of a hours, and their customers can utilize that template for weeks on end. This totally eliminates the commercial printers pre-press time it takes to handle these type orders. Orders such as business cards, letterhead, envelopes, sell sheets, etc.
Target Regional or National Print Jobs
Having a print storefront online helps you target regional or national print jobs. And that is the second method that Rocketprint Software provides for a commercial printer, when setting up their web to print online system, is having a storefront, online storefront that is targeting the outside public. The web to print industry has grown tremendously over the past 10 years, giving commercial printers a way to reach outside of their ordinary 50 to 100 mile radius boundaries. Now a local printer in Nebraska, say, can be printing materials for people all over the United States and even crossing over into Canada. Many of Rocketprint Software’s Canadian printers are printing for their customers across the border. Rocketprint Software calls this a B2C or business to consumer storefront. These beta see storefronts give a smaller printer a much larger impression on the Internet. And now with Rocketprint Software’s new CMS integration, WordPress, we give printers a very large web to print footprint on the World Wide Web. Many of Rocketprint Software’s customers have gone from being a local printer, an obscure printer, to being a national provider of commercial print products all over the United States of America.
Online Design Tools for Print Your B2B and B2c Print Customers
In addition to giving a commercial printer the ability to set up a business to consumer and/or business to business online portals, we provide three different online design tools to accommodate what the printer may needing. We mentioned DataMerge Pro which is typically used in our online storefront portals, for corporate collateral commercial printing products, but we also have Template Gallery which gives the commercial printer the ability to have an online storefront that is competitive to the larger players, such as Vista Print. Template Gallery is an online design tool that comes equipped with over 10,000 beautifully designed templates. Template gallery is integrated into the Rocketprint Software storefront, associating itself with the various flat sheet commercial printing products that are on the commercial printers storefront. Rocketprint Software has leveled the playing field for all printers large and small around the world.
So when I”m ask why web to print, I say if you want to grow your business, better yet, if you want to stay in business, you must be selling online. Rocketprint Software gives every commercial printer, marketing agency, or print broker the ability to expand their business beyond belief.
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